“The Hard Drive Is The New Bling”

Uhm. Yeah. Hitachi has decided that adding a little Urban Funk to their products will help sales and have therefore declared the HD the new bling. They even made a flash Rap video to promote this new fashion trend amonst the world's peeps. You should watch it. Seriously, it's BAD — but it's kind of amusing, you know, in its badness. My suggestion to Hitachi: you might want to talk to at least one black person that is not -uh- Asian before you launch a marketing campaign targeting African-American Ubanites.

UPDATE: Apparently Hitachi had to use a flash "artist" when the slated singer/entertainer couldn't stop laughing after hearing the pitch.