For all you campers out there, the great company REI has expanded it’s dividend program to it’s members. For those of you that don’t know, REI members pay a lifetime membership fee of $15 and then they receive a 10% “dividend” at the end of the year from purchase they made. The new(ish) feature is the REI credit card which provides a 1% dividend on all purchases. Somehow, i think getting a free Nalgene bottle is much more useful than say $20 off my next GM vehicle or 12 miles on my frequent flyer program.

If you’re still scratching your head, “REI….” read below:

During the past six decades, REI has grown into a renowned supplier of specialty outdoor gear and clothing. We serve the needs of outdoors people through 69 retail stores in the U.S. and by direct sales via the Internet (REI.com and REI-OUTLET.com), telephone and mail. Today, REI is the nation?s largest consumer cooperative with more than 2 million members.