The Pittsburgh Public Schools will drop “public” from its name and adopt a new, standardized way of referring to its schools as part of a campaign to brighten and strengthen the district’s image.
For example, Schenley High School will be called Pittsburgh Schenley…
By dropping “public” from its name, Randall Taylor said, the district might be able to avoid the negative attitude often associated with public schools.
This is a great way to address the negative image associated with public schools: re-brand everything. Fixing the problem itself is much more in involved. And once the public realizes that Pittsburgh Schenley is just as bad as Schenley High School, you simply re-brand again to Schenley School of Pittsburgh. I personally think that’s an even more inspiring -positive image- name.