Yes, we are all aware of the axium “Sex Sells”. We have grown accustomed to beautiful people (usually women) standing near and/or using products that, well, have nothing to do with them. I mean I BOUGHT that toaster and the Swedish bikini team did not come throw a party at MY house…

Anyway, take that concept and mix it with the time honored tradition of customers rating products online and you get – uhm – this.

Only in America!… In Europe, it would probably be intentional marketing by the company…