In addition, it’s two minutes long so every time Honda airs the film on British television, they’re shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most down loaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in “free” viewings. (Honda isn’t paying a dime to have you watch this commercial!).

When the ad was pitched to senior executives, they signed off on it immediately without any hesitation-including the costs. There are six and only six handmade Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real.